Companies spend millions of dollars each and every year to promote their products and they are prepared to pay even more for someone who can create a really catchy advertising slogan that everyone remembers. Just think of how lucky Kodak were to have people use the phrase “it’s a kodak moment.”
It makes you wonder how and why with so many millions of bucks changing hands that some products end up with such hysterical yet weird and bizarre advertising slogans. Here we 9 look at of the strangest.
Hilton Hotels
Slogan – Travel Should Take You Places
Thank you for pointing out the obvious. Of course travel takes you places because if it didn’t it would not be travel.
Raid
Slogan – It Kills Bugs Dead
Oh, that is good to know because if I killed something and it wasn’t dead I would be somewhat worried.
Turtle Wax
Slogan – Wax at the Speed of Ice
I’m not sure who it is who came up with this slogan and obviously thinks ice is fast which it is not. Come to think of it I am sure ice moves at a speed of only one kilometre per year.
Phillips Arcitec Razor
Slogan – Conquered the Skies. Conquered Mount Everest. Conquered the Neck
How the hell do you conquer a neck? Conquering the neck sure sounds impressive.
Diet Coke
Slogan – You are what You Drink
Well, that is good to know. So, if you drink diet coke you are aspartylphenylalanine, formaldehyde, phosphoric acid and sugar. Seems a great idea to make us think of what is in such a product.
Eggs
Slogan – The Incredible Edible Egg
Okay, so you have a few words that rhyme with the product that you are promoting but it really does not mean you need to use them all. Obviously eggs are edible but what on earth makes them so incredible?
Carlsberg
Slogan – Probably the Best Beer in the World
If you come up with an advertising slogan like this which does not sound even you are too convinced about how great your product is how in the world do you expect to convince anyone else?
Sega Master System
Slogan – The More You Play With it the Harder it Gets.
How do you take a classic games console and advertise it so that it sounds like some kind of perverted adult toy?
Electrolux
Slogan – Nothing Sucks Like an Electrolux
You have to wonder just how many guys rushed out to buy an Electrolux vacuum when they seen this advertising slogan.
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